TH Productions and Parker united to create an explosive event to celebrate the launch of the fashion brand’s new e-commerce website: ParkerNY.com.
TH Productions custom-designed a night to remember for fashionistas at The Gallery at the Dream Downtown. The entrance was transformed into a floral haven filled with custom fabricated three-dimensional Step and Repeat boards — each board was decorated with hundreds of individually handcrafted flowers.
Once guests entered the venue they were greeted to an ethereal dreamland complete with pink confetti-filled balloons, angelic models, and a balloon-walled DJ booth. The Dream provided food, ranging from mini-sliders to pink macaroons, while REYKA supplied vodka for guests to sip on while they toured the venue.
Parker model vignettes graced swing sets and accented the DJ Booth, where DJ Harley Viera Newton played the night away under a custom made, pink, neon sign. The event included thoughtful extras such as a confetti photobooth that invited guests to throw custom-cut, brand colored confetti in the air while their photos were taken. The #Hashtag photo booth allowed guests to print and display any photo that they uploaded to Instagram from the party with the hashtag #ParkerNY
Halfway through the night, the models released confetti filled balloons, so that pink ribbon draped from the ceiling. All attendees of the event were free to bring the balloons home along with the hashtag photos as keepsakes of the night.
Overall the event was an astounding success, Parker gained a slew of new fans, and most importantly the new e-commerce website was launched without a hitch. To see more photos of the event go to our Facebook page and to get information on our upcoming events visit our Twitter page.