TH Productions and Ketchum kicked-off the #icktionary tour to educate the public on all things icky for Clorox’s newest website: ‘The Ick-tionary.’ Bethesda, Nashville and San Francisco were treated to a day of messy fun in the Icktionary glass truck.
Pedestrians were invited to draw on the glass walls of the truck while brand ambassadors encouraged guests to use the iPad stations to explore icktionary.com, as well as post photos to their instagram account using the hashtag #icktionary for an onsite insta-print! Multiple word games such as street scrabble and hangman were played throughout the day with branded silly putty and bubbles being awarded to guests who used their new ‘Icktionary’ vocabulary.
The real test came when guests were challenged to match the ‘Icktionary’ words with their messy definitions. For example, guests would match ‘Achoocident’ to its definition ‘Sneezing into someone’s face’ and ‘Apocolipstick’ to ‘When you’re bumped into while attempting to apply lipstick’. People of all ages participated in the events and learned Clorox’s fun new phrases to describe the messy accidents of everyday life!
The best part? Icktionary was made BY parents For parents based on real life experiences! Share your messes on www.icktionary.com !
TH Productions and Parker united to create an explosive event to celebrate the launch of the fashion brand’s new e-commerce website: ParkerNY.com.
TH Productions custom-designed a night to remember for fashionistas at The Gallery at the Dream Downtown. The entrance was transformed into a floral haven filled with custom fabricated three-dimensional Step and Repeat boards — each board was decorated with hundreds of individually handcrafted flowers.
Once guests entered the venue they were greeted to an ethereal dreamland complete with pink confetti-filled balloons, angelic models, and a balloon-walled DJ booth. The Dream provided food, ranging from mini-sliders to pink macaroons, while REYKA supplied vodka for guests to sip on while they toured the venue.
Parker model vignettes graced swing sets and accented the DJ Booth, where DJ Harley Viera Newton played the night away under a custom made, pink, neon sign. The event included thoughtful extras such as a confetti photobooth that invited guests to throw custom-cut, brand colored confetti in the air while their photos were taken. The #Hashtag photo booth allowed guests to print and display any photo that they uploaded to Instagram from the party with the hashtag #ParkerNY
Halfway through the night, the models released confetti filled balloons, so that pink ribbon draped from the ceiling. All attendees of the event were free to bring the balloons home along with the hashtag photos as keepsakes of the night.
Overall the event was an astounding success, Parker gained a slew of new fans, and most importantly the new e-commerce website was launched without a hitch. To see more photos of the event go to our Facebook page and to get information on our upcoming events visit our Twitter page.
What did Polaroid find when they looked into our digital-analog-loving soul?
The Polaroid Z2300.
It shoots digital photos at 10MP, and instantly prints them straight from the camera. The instant prints come with sticky backs, so you can stick your photos in your notebook or on your BFF’s FACE.
(via thecultureofme)
33 Ways to Stay Creative
New unique, bespoke boutique look- it looks good on you, Hyatt.
THstyle: Dressed in black- we’re all in mourning because our expert intern, Kristina, is headed back to Ohio this weekend…













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