TH Productions is an experiential marketing company with an impressive team of producers, designers, assistants and business developers that work day and night to turn an impossible idea into a stunning reality. Behind this incredible team of experts is a group of interns, who have to jump in, grab hold and enjoy the ride! Fresh out of college or perhaps still attending, interns are constantly learning, improving and changing as both professionals and as people, so what better place to do that than TH Productions? This fast paced company is thriving in the heart of SoHo in New York City, a place that has become a cultural haven, a melting pot of ethnicity and a cosmopolis of professionals.
One of the greatest things about working for a marketing company is constructing a launch party. Whether the event is promoting a new brand, website or product, a launch party can be some of the most exhausting, thrilling and incredibly impressive 24 hours of your life. My first event as an intern was Hotel Durex, a spectacular night that included everything from aphrodisiacs to 60 second love stories to Jenny McCarthy dancing on a VIP stage. It was pretty breathtaking. The morning started in a large empty space that was slowly but surely transformed into a sleek sexploration suite. Producers oversaw every single baby step of the day while interns unpacked product, cleaned tables and ran errands for clothes pegs, rubbing alcohol and about a thousand candles.
Stopping only for a quick pizza break the TH team constructed something incredible, and when the party got going it was only right to get in a quick dance, a chocolate covered strawberry and even a few photos of Ms. McCarthy. To see a launch party from conception to completion was a major achievement and I think it gave me my first insight into just how much work goes in to making an event happen. However, the cherry on top was the following day when I received a gift box full of Durex products and Purus wheat vodka, because who doesn’t get that from their work place?
I admit, not all days at TH are quite so fast paced and exciting, some of the work can be monotonous, for example the three days spent attaching individual magnets to the back of buttons. However, it always feels worth it once you see the final product like when all those little magnetized buttons turn into the Perry Ellis Wall in Union Square. The behind the scenes process of an event can be pretty slow going but when you work your way through it you get to stand in a room with Sofia Vegara, dance to Nervo and listen to DJ Kalkutta spin the decks at a CoverGirl event. This grunt work leads to a reward like no other: A once in a life time chance to see a New York City event unfold before your eyes, filled with celebrities, editors and some of the coolest party extras imaginable. Hashtag photo booth anyone?
- Sínann Fetherston